Besides the obvious recycled paper tags and wrappings, there are some great natural packaging ideas that could be used to really promote your product. For example, Pangea Organics packages their soaps in “boxes” that are made with organic materials and seeds. You can literally plant the package in the ground and grow a tree, after you’ve removed the soap, of course. This is a major selling point and clever marketing as well.
Perhaps your business isn’t large enough to have custom made plant-a-tree boxes for your soap. You can look for packaging that promotes your interests and provides a good marketing point. Distant Village, founded in 2000, is a leading innovator in sustainable handmade packaging. All packaging is produced from sustainable materials. And artisans are contracted through fair trade agreements to make many of the products, including beautiful banana paper packaging and handmade coconut shell accessories that can be reused by the customer. More about Distant Village can be found at www.distantvillage.com. Their products are offered, along with many other 100% recycled packaging, at Nashville Wraps. Distant Villages also makes PURE Labels for use at home, which are made of 100% wild grasses. You can even find natural inks for use in your computer.
- Use vintage fabrics to wrap your products or cigar boxes from the local liquor store to house your gift sets
- Seek out fairly traded packaging that promotes economic development of other countries.
- Team up with another artisan, like one who makes organic cotton crocheted washcloths to use with your products.
- Think of ways to showcase your products.
Bath Alchemy by The Bonnie Bath Co.